Learn the marketing and brand essentials for your business! Discover how having a clear, consistent message and a visual identity that reflects your values can be beneficial to attract new customers..
We’ll focus on building a strong foundation for your marketing activities and explore how to implement promotions that yield results.
You’ll also discover how to create a brand and raise the profile of your new venture.
In this session we’ll cover:
- Understanding your target market and why they buy
- Creating a brand that reflects your values and connects with your customers
- Developing a visual identity, including colour palettes and accessible design choices
- Practical tips for creating a brand on a small budget
- Exploring routes to market and how to reach the right audience
- Understanding the customer buying cycle
- Creating a clear and achievable marketing plan
Plus, there’ll be plenty of opportunities to ask questions and get tailored advice.
