Many companies overlook a key truth: customers only buy when they feel a genuine need or pain. Yet, most companies create their go-to-market messages without fully understanding customer pain or testing what truly resonates with the customer.

In this interactive workshop, you’ll learn a proven framework to:

• Clearly articulate what you’re selling
• Identify the right target audience for your business
• Uncover the specific pains your solution addresses
• Highlight what makes your offer different from competitors

You’ll leave this session with the skills and knowledge to start crafting messaging that resonates with customers and drives sales.