SBD_team 2.1
Weight lifting belt


Client: SBD Apparel, Rotherham

Industry: Sports Clothing Manufacture

Key Team Members: John Fox


A strength and fitness clothing company has grown staffing tenfold and doubled its turnover – after relocating to The Advanced Manufacturing Park in Rotherham, with support from the Rotherham Investment and Development Office (RiDO).

SBD Apparel, which manufactures premium supports and clothing worn by elite strength and fitness athletes across the world, sought help from RiDO, a partner of the Sheffield City Region Growth Hub Enhancement Project, after deciding to move its offices and warehouses away from London and closer to its main factory in Rotherham. The Enhancement Project is financed by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.


“We were unsure where to base ourselves and what the pros and cons of different areas would be”, CEO Benjamin Banks said. “But Key Account Manager, John Fox, at RiDO took time to fully understand our business needs and gave us expert advice, explaining all about the incentives available from moving to an Enterprise Zone, too.”

The information led SBD to decide to relocate to the Advanced Manufacturing Park, where it could benefit from Enterprise Zone Status giving business rates relief. RiDO then provided support to help SBD relocate staff from London to South Yorkshire and hire new employees to expand the business. The move has seen growth from four employees to 41 and a 160 percent increase in turnover.

Benjamin said: “Our move to the AMP has paid dividends for us, with Enterprise Zone Status and obviously our expansion and increased turnover. We have also won a Queen’s Award for Enterprise since relocating, and RiDO’s help has put us in touch with several local contacts.

The Enhancement Project provides businesses with intensive one-to-one support from a Key Account Manager and access to free Masterclasses delivered by private sector experts.

RiDO’s support was invaluable in securing our location at the AMP and the advice from its team has enabled us to focus our attention on priority aspects of the business as we continue to grow.”
Benjamin Banks
CEO at SBD Apparel