This practical workshop will explore the wider world of digital advertising, giving you the confidence to understand the different platforms and choose the right approach for your business.
This session will cover:
• The difference between organic and paid digital marketing
• An introduction to key digital advertising platforms, including social media and search advertising
• How Meta Ad Manager works (with a live demo)
• Setting campaign objectives and defining your target audience
• Tips for creating effective adverts and improving return on investment
• Understanding budgets, targeting and campaign optimisation
• Measuring success and making improvements based on performance data
Plus, there’ll be plenty of opportunities to ask questions and receive tailored advice.
